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Made to Be Outgrown, Not Worn Out
There are two ways a piece of children's clothing ends its life. It gets worn out: split at the knee, faded, pilled, quietly abandoned halfway through a season. Or it...
What to Pack for Summer Camp: A Kids' Clothing Checklist
Summer camp is where kids come home with grass-stained knees, a new best friend, and no idea where their second water bottle went. Packing for it shouldn't be the stressful...
Kids' Shoes for Active Feet: How to Choose & When to Size Up
Kids don't walk to their shoes. They run, jump, brake, pivot, and land in them, dozens of times an hour, on pavement, grass, and playground bark. And their feet are...
How to Dress Kids for Summer Heat: Sun, Sweat & Cool Mornings
A summer morning can start near 60 degrees and end close to 90, and somewhere in between your child has run through all of it. Dressing kids for summer heat...
Kids' Activewear: A Parent's Complete Guide
Kids don't move the way adults do. They don't go to the gym and come home. They climb the furniture, sprint the length of the yard, hang upside down from...
A Quieter Palette, in a Loud Category
Walk through most children's clothing and you may want sunglasses. Kidswear has long defaulted to loud: primary brights, cartoon prints, slogans, the visual equivalent of a raised voice. The assumption...
We Watch How Kids Move Before We Design a Thing
Before we sketch anything, we watch. Not models on a set. Not a mood board. Actual children doing the unglamorous, repetitive, slightly destructive things children do: dropping to their knees...
How to Choose Kids' Activewear That Survives Real Play
Summer camp is where kids come home with grass-stained knees, a new best friend, and no idea where their second water bottle went. Packing for it shouldn't be the stressful...
